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Adidas is focusing on new, 'open' digital fitness products

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Adidas is focusing on new, 'open' digital fitness products

Postprzez Sharon w 15 Maj 2018, 07:08

The acquisition of Runtastic gave Adidas a significant boost in its health tech efforts, adidas nmd femme pas cher and it didn't hurt the fact that $238 million purchase bundled Runtastic's 100-million-plus user foundation. Since 2015, the year it bought standard app, Adidas has dedicated to making Runtastic a bigger component to its business strategy.
Last month the company announced it might be shutting down its MiCoach stand, which had been turning a suite of physical fitness products, adidas nmd grise in favor of consolidating that ecosystem with Runtastic's. The subsequent step, according to Adidas' Head of Digital Sports, Stacey Burr, is to promote third parties on making more "personalized" experiences.
"It's not about, 'Can we develop a new piece of hardware that is a standalone Adidas ecosystem, '" Burr explained to Engadget in an meet with at SXSW 2017. "You'll be seeing this we'll be opening up a group of our content and know-how to other alternative devices, adidas nmd r1 femme and making it more of an open platform scenario so we can extend onto other people's devices at the same time. " She says the goal shall be to make fitness experiences which can be tailored for each specific, since not everybody takes the identical approach to training or doing exercise.

"It's not about generating these monolithic experiences that him and i want everyone to be in, in the same way, " Burr said. For when we can anticipate these new products, adidas nmd xr1 primeknit whether they include a app or wearable, there's no timeframe right now, however Burr says they're on its way "down the road. "
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Re: Adidas is focusing on new, 'open' digital fitness products

Postprzez versiroth w 28 Maj 2019, 10:45

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Re: Adidas is focusing on new, 'open' digital fitness products

Postprzez versiroth w 05 Wrz 2019, 17:10

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Re: Adidas is focusing on new, 'open' digital fitness products

Postprzez versiroth w 22 Lis 2019, 18:18

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